Junior Legends: How Dreamland Playground Engineered a High-Profit, Turnkey Indoor Playground in Pakistan

Basic information

Project Name: Junior Legends

Location: Stadium Lane 2, Khayaban-e-Shamsheer, Phase Defence 
Housing Authority, Karachi, 75500, Pakistan

Products Supplied: Multi-level Soft Play Area, Ninja Course, Lego Land, Inflatables, Interactive Play Zones

Dreamland's Service: Full Turnkey Solution for Indoor Playground Equipment

 

Design and Safety

Compared to the original design footprint, the modular equipment and vertical design allowed for a greater number of children to be in the play zone at the same time. Junior Legends is able to cater to toddlers, children, teens, and entire families at the same time, which is a design that has the potential to earn great revenue on a daily basis.

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Project Overview

Since its establishment, Junior Legends has been operational in DHA Phase, Karachi - the most sought-after and bustling commercial location in the city. The project aims for a broader clientele. This location was designed, manufactured, and finalized for the Dreamland Playground, which provided full turnkey services for design, equipment, logistics, and installation. The Park conception aimed to construct and manage a large indoor playground, which professionally meets the needs of a diverse population exhibiting great and varying demands and flows of playground traffic and age. The project meets all international standards of modern professionally engineered Family Entertainment Center (FECs). This playground project also maintains the safety and FEC standards of the current environment.

Family entertainment center in Karachi,Indoor EPP Block Themed Play Area
Strategic Design: Maximizing Space and Customer Reach

Dreamland Playground has chosen to focus the revenue-oriented design of the Junior Legends project on maximizing the usable space on the floor plan. Concerning the specific conditions of the urban indoor location, the layout was designed intentionally to avoid dead zones and keep a constant flow of guests to all the attractions. Shifting zones so that there was no/ minimal back and forth of guests was also aimed at reducing congestion and improving the retention of guests.

Indoor Inflatable Obstacle Play Zone,Inflatable Slide,trampoline park Pakistan,zip line
The Integrated Model for Peak Profitability

In addition to admissions, Junior Legends was also developed with the intent to help with the diversification of revenue streams through strategic space design and operational flexibility. The layout of the custom-built party rooms, the designed circulation of the different seating and party spaces, and the overall flow of the party rooms were all intended to maximize operational turnover and supervision effectiveness. Attraction Variety Enhances Stay Duration, Secondary Spending Upsells, Participation in Significant Birthdays and Group Celebrations, and Added Experiences. The modular, high-quality structural components lowered operational maintenance downtime, enabling operational consistency and efficiency of daily routines. All of these operational designs enable Junior Legends to maintain positive liquidity all week and during peak operational windows. Junior Legends is thus able to transform from an operational play space to an entertainment enterprise with outstanding revenue predictability.

Quantifiable Results and Operational Excellence

From the moment Junior Legends opened, the success of the venture was apparent, and to this day, the space remains the most visited indoor playground in the entire Karachi. With the high customer turnover and brand recognition in the area, the playground was able to maintain operational efficiency. The combination of durable equipment and fewer staffing requirements resulted in streamlined operations and high operational safety.

The success of Junior Legends is a reflection of Dreamland Playground Worldwide's ingenuity. Dreamland Playground is an expert in the global market with more than 5,000 projects internationally. However, more than the market reach, Dreamland Playground possesses the relevant and requisite engineering design, safety certifications, and market insights required for successful and profitable projects. The case of Junior Legends encapsulates the best practices and outstanding strides in the indoor playground and entertainment ecosystem in Pakistan. Ready to Learn How a Well-Researched Location Can Make an Indoor Playground Business Successful?

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Free jump
Indoor Multi-Level Adventure Play Structure
Indoor trampoline park in Pakistan

Indoor Playground Attractions

High-Challenge Zone,Ninja warrior
High-Challenge Zone

To continue expanding on the success that the Junior Legends park has built over the years, new attractions must be developed. This new Ninja Course will be one of the most visually attractive attractions and will be tailored to the target demographics of children, teenagers, and adults. The course’s adjustable obstacles, grips, and difficulty levels ensure that the course will be built to endure both training and recreational use. A compact design that enables a high rate of turnover will heighten the course’s programming and design efficiency. The self-operated nature of the attraction will ensure that both throughput and attraction social media exposure will be augmented.

Four-Lane Fiberglass Slide,Plastic slide
Main Play Area

Since the opening of Twin Peaks for regular play, the structure has become a focal point for engagement and revenue generation for Junior Legends. Capable of accommodating large numbers of children, the structure allows for prolonged play. Configurations such as slides, tunnels, climbing, and other interactive components facilitate a more diverse play experience. With vertical components, play area efficiency is improved as the structure holds more children while occupying minimal space. This area has the highest number of visitors, resulting in predictable weekday patterns and busy weekends. The Soft Play Zone has the lowest operating complexity, a longer lifespan, and provides more predictable revenue compared to other zones. This is especially necessary for JFC/FFC for the zoning to be profitable and sustain repeat patronage.

Inflatables,Interactive Fun Zone,Lego Land,Slide Module Area in EPP Block Themed Play Zone
Interactive Fun Zone: Lego Land and inflatables

To appeal to a broader age demographic, the Lego Land and inflatable zones were merged to offer a more diverse and multifunctional guest experience. Alongside the physical activity, Lego Land encourages respiratory engagement in a low-active play setting. The inflatable attractions are designed to be energetic, captivating, and to promote active and spontaneous collective engagement from participants. The combination of these zones promotes the overall increase of guest dwell time and the dispersal of foot traffic in the location. From an operational standpoint, the zones offer instant engagement opportunities and high revenue rates, leading to a strong need for operational management, which in turn, supports the diversification of revenue streams and repeat customer visits, particularly for promotions surrounding birthdays.

Indoor Merry-Go-Round,Spiral tube slide
Toddler Safety Zone: Dedicated Early-Age Play Area

Toddler Safety Zone was built within walking distance of the more intense attractions to provide the smallest guests with a safe place to play without the difficulty of a long walk to and from the parking lot. Strategically placed and designed to high safety and visibility standards, the Zone contains low-height climbing structures with soft materials, resulting in a parent confidence-boosting environment. In particular, the Zone adds to the value of Junior Legends and incentivizes the target family demographic to stay and come to the park more often. Although the Zone's ticket prices are lower than the rest of the park, the Zone attracts family units and children, heightening cross-spend and hence the park's revenue.

Global Expertise, Local Impact: Our Commitment

With over 15 years of operational experience and presence in all 6 continents, Dreamland Playground has global operational experience, which is critical in customizing market solutions tailored to specific market dynamics, regulations, and demographics in each region.

Our Engineers collaborate with local and global market leaders in their respective fields and perform an analytical review of the local market to design facilities that not only achieve expected performance but also exceed it. Operational realities of the region and the customers' expectations are kept in mind.

We perform client engagement for the entire lifecycle of the project. This involves technical support, spare parts supply, project scope expansions, and training so the clients can achieve operational self-sustainability and profitability. Dreamland Playground wishes to partner with global investors and operators to shape the Indoor Play and FEC industry.

Indoor Comprehensive Children's Play Center
Indoor Large Inflatable Combination Play Facility
Manual Spinning Chair
Ninja course
CALL TO ACTION

TOP 5 Indoor Playgrounds in Pakistan

Onederland – Karachi
Onederland – Karachi

Having presence in multiple cities in Pakistan, Onederland is the first indoor family entertainment center in the country. With soft playgrounds, arcade games, birthday party rooms, and other classic amusement attractions, the Onederland entertainment center has the appropriate mix of features that allow the whole family to spend quality time together. Onederland is located right on Rashid Minhas Road, which has very high traffic due to many of the commercial and residential properties located in the area. Onederland has high brand equity, and the diverse entertainment options make the business very successful. Onederland is the standard for indoor playgrounds in Pakistan because of their ability to accommodate large groups, schools, and corporate events.

Location / Address: LA-2/B, Rashid Minhas Rd, Block 21, Karachi

Website: https://onederland.com.pk/

Playdium – Avenue Mall, Lahore 

Playdium – Avenue Mall, Lahore

Winning in this category, because it is located in a prime area, is Playdium indoor park. It has structures and zones that combine soft play, interactive entertainment, and zones for multi-purpose activities designed for... turnovers and supervision. The whole facility has soft play zones and interactive entertainment supervised and controlled. The family with children demographic is also quite large. Playdium earns revenue from the prediction of significant earnings in the summer from the inflow of money from birthday parties and the sponsorship of large groups. Being in a retail hub, Playdium is successful and profitable. It shows how medium-sized indoor playhouses can also operate successfully.

Location / Address: Avenue Mall, Main Ghazi Rd, DHA, Lahore

Website: https://avenuemall.pk/playdium/

FunCo – Packages Mall, Lahore

FunCo – Packages Mall, Lahore

FunCo is one of the leading indoor premium children’s play grounds located in one of Lahore’s most popular shopping destinations, Packages Mall. FunCo focuses on interactive, creative, and family-oriented facilities, encouraging guests to spend more time in FunCo and the mall. FunCo is highly accessible for both planned and spontaneous visits. The attractions in the venue are designed for children and are also energizing for parents, ensuring enough traffic on both weekdays and weekends. FunCo’s commitment to experience, safety, and activities is a testament to how indoor playgrounds can work and thrive in premium shopping and lifestyle centers.

Location / Address: Packages Mall, Nishtar Town, Lahore

Website: https://www.funco.pk/

Thrill Zone – Lahore

Thrill Zone – Lahore

The Thrill Zone in DHA Phase 5 Lahore has become a favorite of many parents with young children and teenagers. Thrill Zone has a variety of inflatables and engaging, immersive activity zones to help children burn off their boundless energy. Thrill Zone's residential location has the advantage of drawing and retaining regular customers, and Thrill Zone has a permanent established customer base. Thrill Zone has learned how to refine their business practices to meet their logistical and operational goals while running at a lower capacity. The business is an example of the operational efficiency inherent in the provision of these types of small-scale indoor recreational facilities that are important in the heart of highly populated urban locations.

Location / Address: Sector C, Phase 5 DHA, Lahore

Website: https://thrillzonepak.com/

Wonder World – Islamabad

Wonder World – Islamabad

Wonder World is an indoor amusement center located at The Olympus Mall, Islamabad, catering to families in need of an indoor play area with an emphasis on safety and professional supervision. The facility includes gentle play zones, large interactive structures, and a variety of equipment aimed at satisfying the expectations of the services within the capital’s children and families. Its mall-based facility configuration enables steady and prolonged family visits. Active supervision and safety protocols in place lead to cleanliness and customer experience, strong repeat visitation. The venue reflects an accumulated demand for premium indoor amusement centers in the Islamabad area. Wonder Worlds WP centers on proper strategic thinking at all levels to deliver on demand for suitable facilities within Islamabad.

Location / Address: The Olympus Mall, F-11 Markaz, Islamabad

Website: https://wonderworldpakistan.com/

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