How Dreamland Built First Chuck E. Cheese Flagship Indoor Playground in Australia

Basic information

Project Name: Chuck E. Cheese Joondalup

Location: Unit 3/7 Winton Rd, Joondalup WA 6027, Australia

Total Area: 1600 Square Meter

Core Products: Multi-level Adventure Maze, Signature Spiral Slid,Toddler Soft Play 
Zone,Interactive Ninja Obstacle Course,Arcade & Redemption Games Area

Service Scope: From concept design and production to installation.

Safety Standards: AS 3533, AS 4685, AS/NZS 4422

 

Design and Safety

From concept to completion, we integrated international brand standards with a strong focus on local market requirements. The flagship project sets a benchmark for other similar indoor playground installations across Australia where Chuck E. Cheese is located. The project objective was to improve the presence of the brand in Australia and to incorporate innovative design combining entertainment with safety and operations that enable customers to get the most out of their visit and experience extended entertainment value at this flagship family entertainment center that operates profitably.

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Grand Opening of Australia's First Chuck E. Cheese 2.0 Flagship

The much-anticipated doors opened on Saturday 6 September,2025 to reveal the brand new home of, custom character based, entertainment at Chuck E. Cheese Joondalup. The 1600 square meter, high energy family entertainment centre is the re-entry point of the world renowned brand back into the Australian market and is being launched as the first version 2.0 global flagship store design, specifically tailored to provide a fresh experience for indoor play entertainment to the modern Australian audience. Dreamland Playground partnered with Royale Hospitality Group, the exclusive Australia Franchisee, who aimed to create a world-class play center inspired by American design that caters to the high standards of the Australian consumer.

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Regulatory Compliance: Meeting Australia's Highest Standards

The development of the indoor playground involved a strict adherence to the requirements of AS 3533.4.1 Australian Safety Standards, which is one of the world's most rigorous safety systems because of the sheer scale of the project. The official visual identity of the global 2.0 renovation of the famous children's entertainment centers, including all locations under the Chuck E. Cheese's brand, had to be protected and maintained in equal measure to ensuring safety. The playground's design incorporates the basic design elements and spatial design components of the new official international standards for the Chuck E. Cheese's brand. Working across continents to bring all elements together on time was a key consideration for this high profile project.

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Our Solution: Partnership Beyond Manufacturing

We were the equipment manufacturers for the fabulous Dreamland Playground, but we were full-fledged strategic partners for the whole development process. The construction of the commercial space safety products utilises high quality materials that are fire resistant, non-toxic and meet Australian standards. The chosen products have fully adhered performances and long term durability without and visible change even with heavy use on a daily basis. The system allowed for assembly results near complete error-free installation.The pre-engineered system allowed for easy installation panel layout, which facilitated easy installation work for timely construction.

Indoor Playground Attractions

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The Multi-Level Adventure Maze

Our multi-level adventure maze is the cornerstone of our amusements and games offering here at Chuck E. Cheese Joondalup. Made to maximise space, its fun design allows children to explore, jump up and down and play in large numbers.The layout features tunnels and climbing frames, sliding bridges and lots of things to discover and interact with.The benefit to the venue is that customers play for a longer period and therefore are more likely to spend money on food and drink. The structure was built using reinforced wood and walls and filled with soft play materials that meet safety requirements. The design of the facility allows staff members to have a clear line of sight to children throughout the space.

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The Visual Anchor: Signature Slides

The signature spiral slide was key in bringing customers into the new venue as it served as the brand identifier for the space. The colorful and playful design of the structure mimicked the look of the bold new building and was sure to amaze the eyes of both children and adults alike. This slide was developed as a marketing tool. The slide is very visually attractive, appealing, and everybody wants to share it on social media, like Instagram and TikTok. Visitors will be very tempted to take a photograph of it.Featuring smooth tubes and optimised descent angles meeting the rigorous safety standards for slide design in Australia, the Continuing Descent product continues to provide fast and exciting tram operations.

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Interactive Ninja Obstacle Course

This is an indoor playground for kids, turned video style game for fun. The ninja course training equipment provides a fun interactive training system, designed to test three major skills for kids who enjoy longer, more challenging physical activity. The game comprises of a number of challenges such as balance beams that are either suspended or timed. As players complete each challenge, they can progress through the game and measure up their physical ability against others. The game encourages progress as players attempt to improve their scores with each try. So the business model needs this feature because it happens over and over again.

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High-Efficiency Toddler Zone 

The dedicated high-efficiency toddler zone is available for the young children to play with building essential development skills in a fun environment. The dedicated area is also used when all the challenging attractions are closed, this gives families with toddlers a more peaceful environment in which to enjoy each other’s company while still having fun. This area of the zone incorporates soft-play, lower height structures and sensory play to help children from an 8 month old, develop the fundamental skills of Physical Education. The play area has been decorated with bright colours, tactile textures and interactive unit's providing a safe yet inspiring space for exploration and learning.

The Result: A Winning Investment

The Chuck E. Cheese Joondalup restaurant opened its doors to guests in September 2025 and has since become one of the busiest family entertainment centres in Perth. Its state of the art entertainment and arcade games, combined with the well known brand name have been a great draw to the restaurant. Dreamland Playground did not only supply playground equipment for this large project but actually provided a complete solution from design to handover. Our company specialises in providing solutions for global expansion, ensuring that our international customers can open up a new market without any operational problems. Want to create an awesome indoor playground that meets AU standards and performs outstanding? Dreamland Playground offers consultation to create a playground that meets your vision and turns your business ideas into reality.

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CALL TO ACTION

TOP 5 Indoor Playgrounds in Australia

Area 51 Underwood
Area 51 Underwood

Area 51 Underwood is the largest indoor adventure centre in Australia catering for all ages and providing endless hours of entertainment for families. Area 51 offers a wide variety of attractions, ranging from a multiple level soft play area to a state of the art ninja warrior course, high intensity trampolines and a video gaming zone with high definition screens. One of the standout features of Area 51 is that it provides a complete play solution which maintains the excitement and energy for children and adults alike. The open plan design of Area 51 provides ample space to accommodate high levels of usage and allow for easy flow of visitors between activities. It also handles group sessions, birthday parties and school events seamlessly. Multiple options to entertain ensure guests are engaged for longer and spend more. Our reputation in the community for being trusted family entertainment is growing based on our high safety and cleanliness standards and quality service.

Location: 51 Kingston Rd, Underwood QLD 4119, Australia

Website: https://www.area51world.com.au/

The Jungle Adventure Play Tingalpa

The Jungle Adventure Play Tingalpa

Welcome to Jungle Adventure Play Tingalpa. Part of our unique offering is that we provide an authentic jungle environment for children and their parents to explore at our indoor playground. The entire venue, from the theming of the space to the playground equipment, provides the perfect environment for children to imagine and play while parents relax and converse. The playground is a dedicated jungle themed area complete with soft play equipment and dedicated climbing frames, slides and obstacle equipment. The play area tells a story, challenging children to use their imaginations and engage in longer, more varied periods of play. The design blends attractive aesthetics with safety features and accessibility. Play areas clearly define activity zones so that centre staff can constantly supervise, and play equipment has been selected to suit age-appropriate play and learning. Families with children enjoy using this centre because it provides a safe and challenging space for children's play and learning. A themed concept helps to differentiate a venue from other similar offerings in a crowded market. It helps to create a strong image that customers remember, and encourages word-of-mouth and favourable commentary about products. Jungle Adventure Play Tingalpa: Thematic design put into action to create an indoor playground that is a complete entertainment solution.

Location: 31 Proprietary St, Tingalpa QLD 4173, Australia

Website: https://www.thejungletribe.com.au/

Funtopia Carrum Downs

Funtopia Carrum Downs

Funtopia Carrum Downs is an exciting indoor amusement centre which offers a range of entertainment for kids by providing a great soft play area and the latest in climbing entertainment, the famous Clip ‘n Climb walls. The Clip ‘n Climb walls are the main attraction at the centre and offer physical climbing activity for kids of all ages. The unique climbs require special climbing skills that kids can master. Funtopia combines climbing elements and soft play areas in one space to cater to all kinds of adventurers of different skill levels and ages. The set up enables families to be together while the children can participate in different activities. Funtopia Carrum Downs offers a number of advantages, most notably the many activity zones that provide a safe play space and crowd management. The climbing areas provide constant supervision and advanced safety features to ensure maximum fun for climbers. The main business advantage to the venue is the fact that customers come back again and again. The challenge to beat your last score is a huge draw, as customers try to better their experience on each visit, and attempt to explore every aspect of the attraction.

Location: 586 Frankston - Dandenong Rd, Carrum Downs VIC 3201, Australia

Website: http://funtopiaworld.com.au/ 

Planet Mino Kids Club

Planet Mino Kids Club

The Australian indoor playground market is segmented into its premium end through Planet Mino Kids Club, an all-in-one entertainment hub that serves as an exciting indoor playground with creative play features and educational programs as well as a beautifully designed and luxurious setting. Planet Mino offers a sophisticated and inspiring space for children to explore and engage in meaningful play. The facility is organised around a number of purpose designed spaces for play, including role-play, sensing experiences and soft play for cognitive and social development. The play facility meets the needs of contemporary parents who are seeking educational benefit and fun together. This rental and interchange space features a variety of modern design features that create a very attractive space for both children and adults to visit. The premium space creates a better customer experience allowing us to market ourselves as a high-end option in the market. Planet Mino is a successful business due to its customers' loyalty, particularly from families with small children. The way Planet Mino creates customer loyalty is by providing safe and valuable play things for children.

Location: 10 Smith St, Chatswood NSW 2067, Australia

Website: https://planetmino.com.au/

miniFuntopia Cranbourne

miniFuntopia Cranbourne

The indoor playground for younger children at miniFuntopia Cranbourne is a smaller version of the complete Funtopia for kids, tailored to pre-schoolers. At the indoor play space for toddlers and kids, our fun activities ensure that children from as little as 1 year old, right through to the upper end of primary school, can play and have lots of fun within a safe and suitable environment. The playground offers a range of smaller climbing structures and a soft play area with interactive elements for cultivating motor skills and coordination. The attraction at our miniFuntopia is designed so that pre-school kids can have loads of fun while being well protected and reaching the play facilities easily. The advantages of using this venue revolve around its interior design which is less intimidating than our larger entertainment venues and more suited to younger children. This provides a less frightening environment for children and their parents. The targeted audience also serve to enhance the efficiency of venue operation and maintenance through the proper use of space and safer operation environments; and to create niche market presence for the venues.

Address: 21/398 S Gippsland Hwy, Cranbourne North VIC 3977, Australia

Website: https://funtopiaworld.com

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