How Built the Largest Indoor Playground in Malaysia: A Game On Theme Park Success Story

Basic information

Project Name: Game On Theme Park

Location: L6-04 - L6-15, Melawati Mall, 355, Jln Bandar Melawati, Pusat Bandar Melawati, 53100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Total Area: 30,000+ sq.ft.

Core Products: Indoor playground, Ninja Course, Trampoline Park, Esports area, Interactive Ball Pits.

Service Scope: From concept design and production to installation.

Safety Standards: EN 1176

 

Design and Safety

The design and manufacture of the ninja course and professional trampoline conform to the ASTM / EM standard for cushioning systems. The interactive macaron ball pool uses high-density balls that are healthy and non-toxic.

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The Visionary Founders: Transforming Traditional FECs with Technology

There is currently a trend in Malaysia's indoor playground showing that: more and more operators are prone to combine education with games to create educational areas that can attract both children and parents to interact. Commercial plazas and shopping malls also prefer FECs that can bring in customer traffic and increase the length of time customers stay. Game On Theme Park located in Melawati Mall has recently been recognized by the Malaysian Book of Records as the largest indoor educational theme park in Malaysia.

Game On chose Dreamland Playground as the contractor for the FEC construction precisely because it saw that Dreamland Playground can truly implement customers' cutting-edge ideas to a high standard practical scheme, thereby realizing their visions. Through close collaboration with the Dreamland Playground team, Game On has leveraged current AI technology to create an FEC that combines family education and entertainment activities for all age groups. Since its opening, it has already established seven branches in Malaysia.

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The Melawati Mall Challenge: Maximizing Vertical Space in Strategic Locations

Melawati Mall is at a strategic spot on the MRR2 highway. It's the core business pillar of Tamen Melawati. There's a good flow of visitors within a short drive from the mall. A large portion of the customer base consists of families. The pillar-free design of the shopping gallery in Melawati Mall offers an excellent view and visibility for the retail stores within the mall. This gives Game On an advantage in attracting customers. 

Game On needs a space of 20,000 - 30,000 square feet. The higher the ceiling, the better. The entire venue must accommodate 14 attractions, such as a Trampoline Arena, Ninja Course, simulation equipment, and a Karaoke room. 

However, most traditional FECs haven't integrated advanced artificial intelligence with their entertainment equipment. As a result, they've lost their attraction to juniors aged 12 and above. Therefore, the problems Game On faced include not only how to use space efficiently but also how to integrate AI, AR and VR into entertainment games through a good design. 

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The Melawati Mall Challenge: Maximizing Vertical Space in Strategic Locations

Melawati Mall is at a strategic spot on the MRR2 highway. It's the core business pillar of Tamen Melawati. There's a good flow of visitors within a short drive from the mall. A large portion of the customer base consists of families. The pillar-free design of the shopping gallery in Melawati Mall offers an excellent view and visibility for the retail stores within the mall. This gives Game On an advantage in attracting customers. 

Game On needs a space of 20,000 - 30,000 square feet. The higher the ceiling, the better. The entire venue must accommodate 14 attractions, such as a Trampoline Arena, Ninja Course, simulation equipment, and a Karaoke room. 

However, most traditional FECs haven't integrated advanced artificial intelligence with their entertainment equipment. As a result, they've lost their attraction to juniors aged 12 and above. Therefore, the problems Game On faced include not only how to use space efficiently but also how to integrate AI, AR and VR into entertainment games through a good design. 

Indoor Playground Attraction

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Mega Multi-level Adventure Structure

When designing the project for Game On, Dreamland Playground fully considered the safety compliance and commercial value of the project facilities. By understanding the high-ceiling feature of the venue rented by Game On in Melawati Mall, the designers transformed the adventure and exploration entertainment facilities into a vertical-system adventure park. 

 

In designing this activity area, starting from the challenging nature of the project, the designers expanded upward vertically, using climbing paths with more than 3 layers. Unlike the usual straight slides, the slides are designed in a spiral tube shape. This design makes full use of the vertical space between the upper and lower levels, reduces the use of floor area, thereby accommodating more customers and creating a multi-layered three-dimensional playing experience.

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Ninja Course & Trampoline Arena

• Ninja courses and trampolines have long been regular features in Family Entertainment Centers (FECs). These two entertainment attractions, with their enjoyable experiences, make many visitors reluctant to leave. While fun is one way to attract foot traffic, the safety compliance of these attractions is also an crucial element. The Ninja Course facilities and Trampoline Arena facilities provided by Dreamland Playground are both equipped with cushioning systems that meet ASTM/EN standards.

 

• The design of ninja courses even more strictly follows safety compliance standards because this area attracts not only casual visitors but also professional athletes. The obstacles in the ninja course activity area include wobbly surfaces, spinning rings, tangled walls, and slow-moving racetracks. High-difficulty obstacles such as challenging rings and vertical climbing walls greatly stimulate players' competitive mindset. This atmosphere that triggers visitors' competitive spirit is not only attractive to teenagers but also favored by companies for team-building activities through such competitive events. This has expanded the customer base that Game On attracts, significantly broadening the profit margins.

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Instagrammable Macaron Ball Pit

• Ball pits have always been attractive to children. Therefore, when designing this area, the Dreamland team prioritized safety, using high-quality materials and adhering to strict production standards.

 

• In some ball pit projects, the design team has used healthy and non-toxic PU leather and high-density EPE foam. In the Game On project, the balls filling the pit are healthy, non-toxic, and high-density. Dreamland Playground's products meet North American and European Union standards, such as ASTM, except for some facilities that are customized according to customer needs; thus, customers need to apply for safety certifications after considering the costs.

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E-Sports Portal & Phygital Play

• Smart technology is developing rapidly these days, and the amusement projects created by Dreamland Playground for FEC investors must also incorporate high-tech elements. In this activity area, the design team has set up simulated racing seats and interactive luminous floors to create a futuristic technology-style entertainment experience.

 

• When players sit in the simulated racing seats, the strong sense of immersion and real-time feedback allow them to fully experience the excitement of racing. The interactive luminous floor enables players to feel the fun of interaction through the combination of body movements and senses. On the luminous floor, players interact according to projections and digital displays: when they step on the floor tiles, the tiles light up; jumping allows them to avoid red areas; and they can also jump to the rhythm.

Conclusion: Setting a New Benchmark for Mall Vitality

The founder of Game On is an outstanding entrepreneur with keen insight. The cooperation between Game On and Dreamland Playground is undoubtedly a successful commercial implementation project. After the opening of Game On's latest store in Melawati Mall, the mall has achieved the highest number of visitors in its history, and the number of visitors to the Game On store is still growing. This not only demonstrates the impact of Game On on the vitality of the mall, but also shows that Game On investors have achieved a successful investment through cooperation with Dreamland.

Ready to build your own entertainment landmark? Contact Dreamland Playground for a custom 3D design and ROI analysis.

Family Entertainment Center (FEC) Design

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