Flagship FEC: WAN TO PLAY Masters Market Dominance with its Indoor Playground in Singapore

Basic information

Client: Wan To Play Ocean Fantasy (Family entertainment brand in Singapore)

Location: 84 Punggol Way, #01-60/61/62 Punggol Coast Mall, Singapore 829911

Products Supplied: Multi-level (3+ story) main play structure, Zipline/Flying Fox, Dynamic Interactive Ball Pit System (with vacuum tubes/air cannons), Innovative Sensory Grain Pits (Hinoki/Rainbow Beans), High-Tech LED Light Slides and Interactive Projection, and Role-Play Town (multi-themed scenes). 

Scope of Service: End-to-end strategic partnership, including conceptual design, premium manufacturing, and final installation. 

Design and Safety

Dreamland Playground is a specialist in the trade and, during design, engineering, and construction, tailored a high-volume FEC which is best suited to operate at a commercial level, up to code on all safety requirements, and is economically feasible in the space available.

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Project Context and Scale

WAN TO PLAY is ideally located at Punggol Coast Mall, 84 Punggol Way, Singapore, and is located in one of Singapore's fast-growing residential areas. The company wants to build the biggest and newest of ocean-themed indoor playgrounds in the Northeast of Singapore and is aiming to attract a high daily and revisit rate. The end product is a showcase piece and is in line with the recently and rapidly evolving demand focus in the Family Entertainment segment of the Singapore market.

Duck rides,Mini Fi Driver,Sand pit,Water Duck Ride
Achieving the 'Flagship' Standard

Dreamland Playground's design creativity led to the construction of Ocean Fantasy market-defining FEC, positioned to outpace competition across multiple dimensions through best-in-class immersive theming, diversified revenue opportunities, and superior construction.

 

New thematic challenges in extreme environments.

Surrounding the ocean fantasy playground complex is the full-immersion 360 oceanic environment. Sculpting thematic large custom design and lighting for the high contrast complex marine color use.

LED Wave Slide,Sand Pit,Soft Playg Structure,WAN TO PLAY Ocean Fantasy
Scaling Blueprint and Brand Expansion

The brand growth champion will be Walks Entertainment Ocean Fantasy, and after great success with them, we will be expanding Dreamland to acquire other sites. Dreamland created a customizable, interchangeable design and building construction prototype which includes branded construction sets, themed building sets, and efficient mech, electrical, and plumbing designs to fast-track construction and get new facilities' positive ROI. The spread of features gives WAN TO PLAY Ocean Fantasy an opportunity for continued multi-site extension and being able to position Dreamland for increased market entry.

Indoor Playground Attractions

Ball Pit,Dynamic Interactive Ball Pit System
Dynamic Interactive Ball Pit System

Innovation:

Dreamland's patented technology integrates the operation of vacuum tubes and air cannons to transform traditional ball pit experiences. In addition to being pleasant, visually and durable systems, their throughput capability designs these systems to be highly attractive, durable systems.

 

Value:

Because of these changes, the overall engagement and earnings of the zones increased along with other metrics such as repeat activity and dwell time. To improve the overall guest and maintenance experience, the automatic systems that circulate and retrieve all loose play balls contribute to the maintenance-free visual cleanliness of the activity zone. High engagement in these experiences turns this solution into one of the most profitable investments square footage can provide.  

Innovative Sensory Grain Pits,Sand Pit
Innovative Sensory Grain Pits

Innovation:

Dreamland Playground specializes in the design of sensory play granule pits made from sustainable Hinoki wood, in place of conventional, environmentally damaging play sands. Hioki wood granules are moisture-resistant, naturally antibacterial, and easy to clean and maintain. Unlike traditional play sands, these granules offer a variety of sensory experiences. The pits also come in a variety of visually appealing, modified, rounded-edge profiles for all age groups to use safely and comfortably. These pits also come in a choice of modular designs and different granular depths for optimal sensory play.

 

Value:

Parents consider this region to be more secure and affluent and thus trust and return more often. A decrease in sanitation responsibilities also lowers operational costs. Sensory engaging elements also play for longer periods, which increases onsite participation and improves the center's prestige. The facility's reputation skyrockets, and the center gains a reputation as a quality entertainer that prioritizes cleanliness. A very prominent player in the competitive FEC market in Singapore. 

High-Tech Light,High-Tech Light and Project Zone Innovation,Interactive Wall Projection,Project Zone
High-Tech Light and Project Zone

Innovation:

Dreamland integrates responsive slide lighting, people-responsive wall lights, and projection floors that react to motion for various games. FEC's system transforms movement into a digital activity and feedback loop with animations and games. Equipment is designed for and expected to endure the throngs of people to ensure minimal shutdown periods.

 

Value:

A significant competitive differentiator that gains positive social media visibility as a digital advertisement. The region is attractive, memorable, and visually, the playground's centerpiece. It contributes to a positive outcome and increases the playground's value.

Fire Station,Police Office
Dreamland Immersive Role-Play Town

Innovation:

Dreamland Playground has constructed its own miniatures of a Supermarket, Police Station, Fire Station, Clinic, and Construction Site, and made all of these set constructions from the ground up using a child-sized interactive architectural prop system. All are equipped to provide interactive immersive experiences, and custom custom-integrated into a modular system that maximizes ease of theming, seasonal decorating, and event customization at low costs.

 

Value:

The activity-based role-play of the attraction is designed to keep participants at the attraction for a longer duration of time, which is helpful for birthday and educational programs, and for organized activities. It is designed to improve crowd alleviation across age ranges and to improve overall customer flow to avoid bottlenecks at busy times. This also improves the customers' overall experience, and for the investors, raises the average revenue per user and completes the educational entertainment ecosystem of the park.

Conclusion

Dreamland Playground demonstrated creativity and attention to engineering and business management through their flagship product, Ocean Fantasy, designing virtual entertainment with high retention and strong ROI. This accomplishment proves that demand MP and operational zoning with immersive theming for ARPU-centric segmentation delivers 'future proof' innovations in the family entertainment center industry. Buyers of the projects value their 'live' benchmarks to assess the long-term sustainable worth of their investments in scalable and sustainable.

Dreamland Playground will install a premier, commercially successful FEC to support your investment objectives.

Dynamic Interactive Ball Pit System
Indoor Playground in Singapore
Soft play equipment
Wan To Play Ocean Fantasy
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TOP 5 Indoor Playgrounds in Singapore

Kiztopia @ Marina Square
Kiztopia @ Marina Square

Kiztopia Marina Square has planted itself as one of the largest entertainment centers family families, with a themed indoor playground aimed at toddlers and children under 13. With toddler special rooms and a dozen playroom attractions, including mega slides, obstacle courses, interactive trampolines, AR game pits, and toddler special rooms, Kiztopia caters to entertainment for all children ages. With a motivational birthday swing and popularity birthday party demands, Kiztopia acquired a strong identity with Bell, Raby, Tiger, and friends as IP playground characters. Kiztopia added food and drink options, family event and family lounge rooms, family playground cabins, and wrapped family convenience and extended their stay. With a strong ratio of 1 AC per 30 incoming guests, and the central districts of Singapore, Kiztopia has the strongest recent activities with Singapore (and also tourists), in indoor playgrounds.

Location / Address: 6 Raffles Boulevard, #01-09, Singapore 039594

Website: https://kiztopia.com/

SuperPark Singapore

SuperPark Singapore

SuperPark Singapore is a multi-activity center that caters to all ages. SuperPark is a Finland-based indoor activity center and, in Singapore, has trampoline, obstacle courses, skate and scoot, climbing walls, and more. SuperPark is designed for family activity participation and is therefore more popular than competitors in the arcade and soft play industry, as SuperPark caters to older children, teens, and adults. SuperPark offers many indivisible functions on many simultaneous activities and is thus a pioneer of bust linear multi-generational FEC models. SuperPark is located in Suntec City and has high operational capabilities with reliable weekday and weekend traffic.

Location / Address: 3 Temasek Boulevard, #01-488, Singapore 038983

Website: https://www.superpark.com.sg/

Pororo Park Singapore

Pororo Park Singapore

Pororo Park Singapore is located in Marina Square and is built with the character Pororo the Little Penguin in mind. It serves as an indoor amusement park targeting young children. Pororo Park has character-themed attractions, including a soft play gym, role-playing supermarket, train rides, Pororo's house, and an imaginatively themed ball pit. During the day, shows and meet and greets with Pororo and friends are staged. These events are the reason people are drawn to the park for repeat visits and even event rentals. The park has a nursing room for mothers, a toddler's zone, and a cafe for families to relax. These factors contribute to the park's popularity for parents who want a safe place for their children. The Pororo Park Singapore also has character-themed educational activities, which contribute to its popularity for marquee experiences and as a place for children to have birthday celebrations.

Location / Address: 6 Raffles Boulevard, #02-29, Singapore 039594

Website: https://pororoparksg.com/

Amazonia Singapore

Amazonia Singapore

Amazonia Singapore has managed to combine exceptional theming and attractions of high quality to provide versatile entertainment services accommodating even the youngest and oldest guests, while also being situated at Great World. One of the most notable attractions at all indoor playgrounds in Singapore is the signature four-story mega slide. Other attractions also include an Arctic-themed ball pit, a trampoline zone, 3D glowing mini golf, and a toddlers' play zone, and are all designed for families. Being built with high-quality and custom-themed non-perishable materials, the indoor playground has risen to become one of the most durable and high-performing entertainment facilities in the country. Being catered to a higher-end market with built purpose event rooms and a café, AWS also services families, expat customers, and communities who are in need of an indoor play facility for memorable and long events, all while providing top-tier services.

Location / Address: 1 Kim Seng Promenade, #03-113, Singapore 237994

Website: https://www.amazoniafun.com/

Tayo Station

Tayo Station

Located in Downtown East, Tayo Station has a theme based on the children's show Tayo the Little Bus. The station has soft play areas, a driving playground, and areas for educational activities, teaching children about basic traffic rules. The Station is designed for preschool and kindergarten children and is a mix of structured play and storytelling. The children can drive mini vehicles around a model town, a great way to teach and remember road safety. People are very accommodating to family needs and safety, and there are birthday party rooms, adult seating areas, and more. Tayo Station has developed a loyal customer base for the new family entertainment option in the growing Singapore indoor playground industry.

Location / Address: 1 Pasir Ris Close, Level 3, Singapore 519599

Website:  https://tayostation.com/

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